Patagonia is a go-to for many college students. Relaxed, easy-going merchandise is offered for men and women, and the brand’s emphases in staying active and spending leisure time outdoors attracts a wide range of customers.
Patagonia seems to have it all – the name brand, millions of followers on Instagram, appealing apparel, ad an exciting lifestyle. Activewear brands like the North Face and Columbia have these as well. But what activewear companies lack is involvement in sustainability like Patagonia has.