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2019 has us Saying goodbye to Ultraviolent and welcoming Pantone's New Color of the Year

Pantone’s purpose in having a happy-go-lucky feel is for the hue’s energy to translate into a positive attitude. Inspired by the environment, Pantone chose Living Coral as the 2019’s new color of the year to remind us to stay connected to our natural surroundings when we live in a digital culture. The brightness and zest of Living Coral alerts us to step back from technology and soak in earth’s vibrant beauty – specifically, earth’s beauty and color under the sea.

Similar to how we need to be attentive to conserving the ocean’s reefs, we should be mindful of how Living Coral will be used in the creative scene. In fashion, designers incorporated this warm hue on the runway for their spring 2019 collections.

Acne Studios presented a blazer and pants in  muted-versions of coral. A baby blue blouse in addition to a peach tie were paired with the ready-to-wear look. On the other hand, Christian Siriano took a more literal approach to using coral in his spring collection, where the matching heels pull together the wispy sections of fringe on each dress. Sies Marjan showed a flowy orange-red resort dress that is perfect for traveling around Europe in the summer or spending an evening on the shore.  


As we move into 2019, we should celebrate Living Coral in addition to the budding season by incorporating more color into our fashion. Living coral is perfect for fashionistas who want to add warmth to an outfit but without the fierceness of red and boldness of yellow.

At her 2015 Resident Advisors red carpet premiere, actress Jamie Chung made a splash by wearing the hue from head to toe. Not exclusive for clothes, Living Coral can be found in our accessories and makeup as well.

Youth adore the Swedish company Fjällräven’s  and its hip and trendy backpacks. Fun accessories are subtle ways to add color if you are initially intimidated to wear bright hues. If you want to go all out, coral eyeshadows by Huda Beauty with gold inner corners transition your makeup from spring to summer-ready.

Have fun showing off Pantone’s Color of the Year as the weather becomes warmer and flowers start to bloom!

Author: Sarah Carlson