Just as pop culture has begun to take great influence from years past, the shoe and clothing climates have as well. Movies and television shows such as Stranger Things and IT have been extremely popular for bringing out nostalgiia, and fashion manufacturers such as Adidas and Nike believe they can cash in on the retro hype. Adidas has rereleased popular tennis shoes such as the Stan Smith and Superstar, while modern Nike production runs have mainly focused on keeping the Jordan brand alive. Today, Nike holds a great reputation as basketball sporting goods giant, signing the top stars; legends, such as Michael Jordan and Kobe Bryant, to active idols like Kyrie Irving and LeBron James. But before the famous Nike Jordan series of basketball shoes enthralled shoe enthusiasts, Nike was well known for producing running shoes.