1970s Disco Glam Makeup Tutorial
Let’s get groovy baby!
The 1970s was a transformative decade when it comes to all things beauty. Many remember the 1970s for the hippie subculture, which carried over from the anti-war movement of the 1960s and preached love, peace, and acceptance. This philosophy was also reflected in beauty trends, as people tended to embrace their natural beauty and opt for more natural makeup. However, there was a whole separate side to the ‘70s, which was all about the emerging popularity of the disco movement. The disco scene was extravagant, with influences coming from the sexual liberation movement, the women’s rights movement, and the gay rights movement. Disco was all about the night life: dance floors were packed, parties were wild, and everybody was looking to have fun. This scene was complemented by the flashy, colorful, and larger than life makeup looks that were widely popularized in the 70s. With the holiday season slowly creeping upon us, it’s time to add some retro glam into our makeup routines that will make us want to throw on a jumpsuit, platforms, and some hoop earrings to go back in time and fit right into Saturday Night Fever! Let’s get groovy baby!
1. Blush, Baby!
In the 1970s, blush was not only prominent but also a necessary part of every person’s makeup routine. From regular powder to cream and even to liquid, blush was all the rage! Many ‘70s babes went for the draping technique, where you apply blush right above the contour line, bringing the product up towards the temples, instead of applying product straight onto the apples of the cheeks. To give this look a modern twist, I would begin with a baby pink cream blush, like the Glossier Cloud Paint in Puff and apply along the guidelines of the draping technique. To elevate your look, you could even lightly apply a matte pink powder blush, like the Tarte Amazonian Clay blush in Dollface, over top of the cream blush, to give your look an extra punch!
2. Touch of Sun
In the 1970s, bronzer came back into style, and every girl wanted that sun kissed golden glow. Many celebrities, notably Cher and Farrah Fawcett, used bronzer to dramatically contour their cheekbones, which is reflected in the contouring trend of today. Bronzer was also liberally applied to the forehead, temples, and jawline. These dramatic contouring lines complemented the draped blush trend shown before and helped the face to appear slimmer. To help modernize this retro glow, I would opt for a semi-matte bronzer with a slight bit of glitter, like the Estée Lauder Bronze Goddess and use a larger fluffy brush to apply the product to the cheekbones, temples, forehead, jawline, and the sides of the nose. Instead of creating such harsh contour lines, I recommend that you blend out the product a little more, to give your face makeup a more seamless effect.
3. Bold Shadow
The most exciting part of 1970s disco glam had to be the bold eyeshadow! ‘70s makeup lovers were all over monochromatic eyeshadow looks, with a popular color being blue. Today, we are starting to see monochromatic looks coming back into style, which I’m personally ecstatic about! The 70s also saw the increasing popularity of cream eyeshadow, which created simplistic yet bold looks. To bring these elements into a modern glam, Colourpop is where it’s at! I would start with the Colourpop Blue Moon palette, which consists of a monochromatic blue color scheme. Run one of the deeper blue shades through the crease to create some dimension, and pack one of the bright blue shades onto the lid. To give your look a little extra drama, the Colourpop Super Shock shadows (specifically this one in the shade Coconut, a deep blue) have a formula between a cream and a powder, and their pigmentation is next level. I would use your finger to apply the Super Shock shadow over the lids to give the look some glitter and shine, and you’ll be the queen/king of the disco!
4. Lash n’ Line
In 1971, Maybelline released the Great Lash mascara, which has remained a cult favorite to this very day. Talk about consistency! ‘70s disco gals loved to go for the long, dramatic lashes, with coats applied liberally to both the top and bottom lashes. To go with the lush lashes, black eyeliner was used on the upper lash line, and the outer half of the lower lash line. To make your eyes pop today, Great Lash is still a great option for mascara. Simply curl your lashes and apply two coats of mascara and you’re done! For eyeliner, line the upper lash line with the Bobbi Brown Long-Wear Gel liner, and bring the product down onto the lower lash line, but only apply a thin line to keep the eyes from looking too heavy. To add an extra pop to your look, apply a white eyeliner, like the NYX Retractable eye liner, to the water line on the inner eyes, which will make you look like a gorgeous doll!
5. Statement Lip
The ‘70s, were all about shine, glitter, and glow, and lipstick trends at the time didn’t differ too far from that. Ladies loved voluptuous lips and used lip gloss with almost every look. If they didn’t go for the gloss, they would opt for a lipstick with shiny or glossy finish. Popular colors included light cherry reds, rich corals, and natural pinks. To get a 70s pout, I would use the Bite Beauty lipstick in Cayenne, which is the perfect red. To add the extra shine, use the Fenty Beauty Gloss Bomb in Diamond Dust, which really elevates the look and will make your lips look exactly like the disco ball hanging from the ceiling of the dance floor! Classic red with a bit of shine will never go out of style!