Even if you lack experiences with SEO, or search engine optimization, you can add keywords and phrases that reflect qualifications sought out by the desired company and/or role. On LinkedIn, utilize the summary section to highlight the attributes that separate you from the crowd and support your personal brand image.
Even without coding skills, you can also build an online portfolio. Many software programs offer drag-and-drop options, and I started a blog on Wix before transitioning to WordPress for sharing my passion projects and past, published work.